Week 2
01–21–25 
Spent more time identifying my chosen design to move forward with for the drawer system. I’m falling in love with the loose style. Hand drawn contrasted with strong bold sans serif fonts. Throwing swiss design and street design in a blender and seeing what comes out. I’ve began some intial logo design ideation and testing which direction I want to head in that regard. I do enjoy the rough signature style logo (think stussy). Colors are getting closer too. So heavy black, white (maybe off white not sure), green (probably a blue-green), and red orange (international orange to be specific).

I’m currently in talks with a potential mentor, but in the meantime I will be having a brand identity meeting with my sister who is a brand specialist at a creative agency so we can establish who I will be as a brand and set a solid foundation for my company.

I also photoshop designed what I want my drawers to look like, so just the drawers themselves no baseplate, sheath, or waterproof cover. The dimensions on the design should be accurate too based off the dimensions of the sample crate that I started with.

Began the modeling process  and it’s going great so far. I know it’s gonna get nitty gritty once I delve into the details but things are moving faster than  I thought they’d be for this first part. Got the baseplate, and left drawer/sheath all laid out and it’s looking about how I  imagined which is a huge relief.

Next up I’ll narrow down just what my brand will be, hopefully nail down a mentor, and begin the modeling phase of the project as well .





Jake WallsCapstone Spring 2025